The Bachelor of Business Administration (BBA) is a three-year undergraduate programme designed
to develop future business leaders, entrepreneurs, managers, and professionals. The programme
follows the curriculum framework prescribed by Dr. A.P.J. Abdul Kalam Technical University under
the National Education Policy (NEP) 2020 and AICTE guidelines.
The programme integrates theoretical knowledge with practical exposure through case studies,
industry projects, internships, business simulations, field visits, workshops, and entrepreneurship
development activities. Students gain competencies in management, finance, marketing, human
resource management, business analytics, digital business, and entrepreneurship.